1984 8:00 on ABC: SUPER FRIENDS: THE LEGENDARY SUPER POWERS SHOW

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In 1984, the official network feed from ABC started at 8:00 with the all-new Super Friends: The Legendary Super Powers Show, a show that forever changed how Saturday Morning Cartoons worked.

Geez, how do I write this out in a bite-size blog post???

Backwards, I guess?

You may have noticed that the 1983 ABC line-up didn't have a Super Friends cartoon. This was because all the OLD episodes were finally available for 5-days-a-week syndication. The folks at ABC didn't like that, feeling that new episodes would be competing with syndicated re-runs on other channels and/or at least providing free network advertising for the syndicated episodes, pulled the plug. The general attitude of ABC was that they wanted something completely new that was noticeably different from the syndicated Super Friends, while also remaining the same.

Meanwhile, the Super Friends comic book was selling great by churning out stories that were more in line with what was actually being published in current DC comics rather than stories geared towards the cartoon viewers.

Also, comics legend Jack Kirby was now a freelance artist looking to do more non-comics work in animation which could then lead to character ownership and a piece of the merchandising action, churning out untold amounts of concept drawings for the folks at Ruby-Spears.

And last but not least, the MEGO company no longer had the rights to make DC comics action figures - the rights were snapped-up by Kenner Toys and the industries first "Multi-Marketing Blitz" began (more on that later).

All these things fell in to place *perfectly*. Hannah-Barbera hired writers from the Super Friends comics to write episodes of a new cartoon, and Jack Kirby characters and designs were used for the new Kenner "Super Powers" line of toys.

The "Super Friends" comic book was cancelled, replaced by a series of "Mini Series" comics under the "Super Powers" title.


And the new cartoon, which had been pitched and developed under the two separate titles of "The Super Powers Show" and "Super Friends: Legends", debuted as "Super Friends: The Legendary Super Powers Show" (love that compromise).

Multi-Market Media Blitz had been done before, but in a much different way; characters such as Strawberry Shortcake and The Shirt Tales had started their lives as greeting card characters and moved on to toys and cartoons, sure... but this? This was a special oroborus of creativity. A cartoon that inspired a comic book that inspired a toy line that inspired a comic book that inspired a cartoon - WOW!

Later in the 80's you would see this type of stuff happen a lot with properties such as Transformers, GI Joe and Masters Of The Universe... but this cartoon is where it all started :)

This incarnation of The Super Friends introduced Darkseid, Apokalypse and Firestorm to the mix, as well as featuring Adam West as the voice of Batman for the first time in Super Friends history :)